Making decisions in the face of uncertainty has never been easy. But the global pandemic has raised the stakes for many previously mundane choices: how to travel, where to get food, when to send kids back to school.

Understanding how humans have made high-stakes decisions over evolutionary time may help to explain our choices in the present day — including our tendency to veer from the preferences predicted by economic models, according to a new study from scholars at Stanford University and the Santa Fe Institute.

“Rather than starting with utility — the happiness or value I get out of…

Ray Williams

Executive Coach/Author/Professional Speaker. President, Ray Williams Associates

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